Would you build a white picket fence around your beautiful new home without knowing the dimensions? Let me answer the question for you –  “most likely, no”. You would never cut corners building a home. Having a sound structure that is functional and keeps your family safe is essential, right?

You just bought a parcel of land and are planning to build a brand new home, your dream home. Would you start building this home without an architecture or floor plan? I would hope not. And the same goes for building a website.

Blueprints are to a house, like sitemaps and wireframes are to a website. Information architecture requires a significant amount of hours of research and discovery long before the designer touches the canvas with their interactive tools.