GUEST BLOGGER: Michael Silverman, CEO, Duo Consulting
When most professional service firms think of social media, they envision Facebook and Twitter followings. Then again, how many new clients have you gained from these social channels? You could probably count them on your fingers.
As law firms continue to struggle under the weight of the economic downturn, online positioning and advertising opportunities have emerged as an inexpensive way to elevate their brand and raise name awareness. Increasing your online visibility can draw more visitors to your website, position you as a thought leader and attract new customers.