Using a database to find your firm’s story

Posted by Guest Blogger on January 21, 2011 in Business Development Client Service Marketing >> 0 comments
Tags: Database Marketing knowledge bank law firm marketing

GUEST BLOGGER: Debra Baker, Principal - Legal Vertical Strategies

My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging. At the time I was a senior writer for the ABA Journal and was doing pro bono work on the side. The fit seemed perfect.

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