Lebron James and even Roy Hobbs (“The Natural”) have each been labeled as the chosen one, are you? As part of your client service program, are you calling prospects that did not choose you for an interview or as the winning agency or firm? If not, this is an important step in uncovering what your firm has done well and potential areas for improvement.
Do you describe your firm as “trusted advisors” but fail to incorporate client teams to better serve them?
In a recent informal poll conducted by Moiré Marketing Partners on LinkedIn, we found that marketing professionals understand the importance of client teams. 57% of respondents indicated that communication amongst team members and the client was most important and 42% indicated that creating a team culture was most important in building client teams, when compared to commitment to the firm brand, mutual respect and capitalizing on cross-market opportunities.