Successful marketing is all about the ability to tell good stories.
Most firms work to get their name and capabilities into the marketplace by connecting with their audience. Your storytelling abilities are a very important skill set to reach your audiences in ways that can influence the way they think about you or your firm.
Despite sweeping changes in the print landscape, the debate of whether print is dead will be around ad infinitum and has created a riot of controversy between print literary aficionados and bloggers, not to mention panic in the publishing and printing industry. In this decade alone, there has been a monumental shift in having access to online content. It's immediate and informative, but it's only one of several delivery methods. For economical and sustainability reasons, many publications have gone to a strictly online presence.