Choose your topic wisely

GUEST BLOGGER: Cheryl Bame, Principal - Bame Public Relations 

Many professionals want to see their names in print, either by being quoted in the press or by writing a bylined article. If you want to take the latter route, then there are some important questions you need to ask yourself before you set out to write your masterpiece. And these questions go beyond the traditional tasks of identifying your target publication and getting your topic approved by an editor.