If you asked me in May 2011 what my experience at Moiré would consist of, I would have answered, "You know, typical intern work with opportunities to get involved on client projects. Maybe an occasional happy hour, too." My time at Moiré is coming to an end, and it was much more than I could have imagined.
Recently, I spoke at a Legal Marketing Association (LMA) Conference regarding web technologies and how advancements are changing the way professional services firms respond to the delivery of information needs to clients. Today, just realigning or “refreshing” your website, while helpful, may not be enough to stay competitive. When I reached the section on mobile websites (mobi) during my presentation, I was bombarded with questions regarding the difference between an app and a mobi, including.
I am on a quest to find the perfect pair of black sandals, and when I say perfect, I mean A-MAZING - comfortable, unique, versatile; a pair of shoes that invoke the green-eyed monster in every woman that sees them. This has been an endless process because for every pair of shoes I love, I start to think that maybe there is another pair somewhere I will like better. In many ways, the search for the perfect pair of shoes is very similar to the way professional services firms go about finding agencies who will help them with their brand.
Most people eagerly anticipate March's arrival. The days get warmer, the cherry trees begin to bloom, the sun still shines in the late afternoon when the workday is over and you can hear birds chirping for the first time in months. For me, however, I associate March with the basketball court, the swish of a three point shot gliding through a net and the frenzied atmosphere of sports bars. It's March Madness time!
A new season of television is upon us and with it, one of my favorite shows – "The Biggest Loser." I'm always moved and motivated by how Bob and Jillian help each season's contestants shed pounds, sculpt their bodies and lead healthier lifestyles. But what I love even more is watching how the show's contestants discover and then reveal their true selves as they slough off the fat and health problems that junk food, lethargy and self-doubt have layered on.
If I google the definition of “brand”, will my URL eventually take me to an actual company or to the website of a child still in utero? Recently, I came across some articles that report on a growing concern among parents about how to raise their children in an age of rapid technological advances and the lengths they must go to in order for their child to “succeed in a world where he/she will be judged by their digital footprint.” (Wired, James Seddon)
GUEST BLOGGER: Michael Zolno, Principal – Zolno Consulting
Six months ago, after almost a year of trial and tribulation and at great expense, your law firm completed its rebranding efforts. This morning, at the marketing committee meeting, you; the Director of Marketing, were asked by the Managing Partner, “are our new branding efforts showing a return?”
Fumbling with your papers and looking taken off guard respond, “I think so. Some of our clients have told us they like the new website and …”
I remember being eight and all I wanted for Christmas was "Game and Watch" games. Game and Watch by Nintendo, was a handheld gaming unit made in the early 80s, with an LCD screen and very simple motion. In my mind, this was the seed of the moblie generation and I'd like to believe that this revolution may have started with me. ;)
"Somewhere along the line, I will screw up. I won't return a call, answer an email or give you the attention you deserve. So when that happens, will you do me a favor and let me know? You mean a lot to me and I really value our relationship."