A new season of television is upon us and with it, one of my favorite shows – "The Biggest Loser." I'm always moved and motivated by how Bob and Jillian help each season's contestants shed pounds, sculpt their bodies and lead healthier lifestyles. But what I love even more is watching how the show's contestants discover and then reveal their true selves as they slough off the fat and health problems that junk food, lethargy and self-doubt have layered on.

If I google the definition of “brand”, will my URL eventually take me to an actual company or to the website of a child still in utero?  Recently, I came across some articles that report on a growing concern among parents about how to raise their children in an age of rapid technological advances and the lengths they must go to in order for their child to “succeed in a world where he/she will be judged by their digital footprint.” (Wired, James Seddon)

We’re Moiré Marketing Partners. So glad to see you. Welcome to our new blog!

Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional service firms. We’ve set up this blog to give you a resource for information on the latest developments in marketing, professional services, and social media as well as guidance as to what it all means.