Generally regarded as recession-proof, the accounting industry has been less affected than others by the recent economic turmoil hitting the U.S.
A recent ongoing survey by CPA Trendlines “indicates that 69 percent of firms are either maintaining spending on marketing and business development activities or increasing it by specific amounts. This trend demonstrates that CPA and accounting firms are searching for optimal ways to encourage practice growth. Rather than simply cutting marketing budgets and reducing spending, firms are staying the course and focusing on the building blocks of practice growth success.”
While marketing dollars are not the same as they were three years ago, this survey provides some evidence that professional services firm spending is on the upswing. As marketing budgets for 2010 are being developed and implemented, how can accounting firms make a positive impact, be competitive and actually grow their business in this environment?
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