On January 28 I moderated an innovative virtual panel discussion examining three of the first efforts at law firms to implement integrated social media campaigns. Kelly Hoey from 85Broads, Russell Lawson from Sands Anderson Marks & Miller, PC, Andrea K. Stimmel from Curtis, Mallet-Prevost, Colt & Mosle LLP and I explored our social networks in real time while participants connected, shared their thoughts and posed questions on twitter using the hastag #ISMC.
The event was sponsored by LMA, AAM and MDSG and drew over 200 participants with a law firm, two accounting firms, a university and a think tank hosting viewing/listening parties. We chatted for nearly three hours (can you believe it!?) examining such questions as:
- How did you get a social media strategy off the ground at your firm?
- How do you promote your networks?
- How do you get your professionals to participate?
- How do you measure success?
One participant described it as the "most effective/useful web event E-V-E-R." Another said, "This has been phenomenal." If you missed it you can see a recording of the webinar here.
I received a lot of feedback that people wanted to keep the conversation going. To help us continue to share our knowledge about social media I started the Integrated Social Media Campaign (ISMC) group on LinkedIn as a forum to discuss best practices, pose questions, share expertise and connect. Join us! We’d love to hear your insights and questions.