Accounting marketers have swarmed Washington, DC this week for the Association for Accounting Marketers (AAM) annual conference. Sessions have included performance reviews, how to add value to your firm and niche development to marketing audits and online marketing strategy.

We all want our websites to be found, positioned and ranked high by search engines. Are you checking to see that your site is attracting traffic? Or, are your professionals sending you emails asking you why your firm’s site doesn’t appear on the first or even the second page of search results? SEO is not optional; it is critical to the success when designing or redesigning websites. We all have websites; we all have to take SEO into consideration when building our sites!

As law firms continue to struggle under the weight of the economic downturn, online positioning and advertising opportunities have emerged as an inexpensive way to elevate their brand and raise name awareness. Increasing your online visibility can draw more visitors to your website, position you as a thought leader and attract new customers.

If you’re not looking ahead you’re falling behind. To help you stay on the leading edge in 2010, here’s a list of top trends you should consider when developing your marketing plan for 2010.

Lately, open source CMS software like Drupal, Joomla! and Wordpress are giving proprietary CMS software a run for its money. And for good reason. It is easy to use—You don’t need programming skills to make updates or changes. Here are some of the other benefits of an open source CMS: