A huge misconception of social media is that if you build it they will come. This is not field of dreams. In addition, joining social media networks is not like advertising. You must be proactive and reach out to fellow group members, network and create those relationships. It is those relationships that assist in leading to new business opportunities. Merely joining a group or building a profile does not lead to new business.
With the ongoing changes in professional marketing, and the diversity of tasks that continue to fall under marketing positions, your time as a marketing professional can be spread in so many different directions. This means you probably don’t have the concentrated time or energy to put in the type of effort you want to give for any particular task.
Your firm’s website is the single most important component to your firm’s marketing communications efforts. Period.
It’s the lynchpin on which all of your other mar/com efforts rest, it’s your “first impression”, your opportunity to communicate with targeted clients on a regular basis via blogs, and hopefully it supports your firm’s business development efforts.
An RPF contains many different types of questions. Recently, we were invited to submit a proposal to a firm and their RFP had many interesting and thought-provoking questions. However, there was one in particular that struck a chord with us: “In your opinion, what should be the lifespan of a website?”
Any branding agency knows that this is not an easy question to answer. Is it a trick question or does the firm truly want to know a distinct number for the lifespan of a website? Do you give a simple answer or do you give an answer and elaborate on your reasoning?
I have been pretty “hot” on infographs as of late. As a visual learner, the graphical essence of an infograph helps, in many cases, illustrate an idea and/or a point. Not to mention it is a unique and interactive way to present information. I have seen many infographs, from research driven ones to ones that have a purely humorous angle with no education purpose at all. Yet, they are both considered infographs and both have a distinct purpose or objective.
GUEST BLOGGER: Debra Baker, Principal - Legal Vertical Strategies
My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging. At the time I was a senior writer for the ABA Journal and was doing pro bono work on the side. The fit seemed perfect.
GUEST BLOGGER: Kimberly Alford Rice, President - KLA Marketing Associates
How wise would it be to leave on a road trip without programming your GPS first with the “end location” or without Google driving directions? Not very wise, but that is essentially what law firms do when they spend on marketing without a written plan and annual budget.