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Branding 

The Importance of Brand Discovery

Posted by Candis Roussel on July 16, 2014 in Branding , Business Development , Client Service , Marketing

If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client and case before presenting to a judge.

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Business Development 

March Madness as a Form of Client Education

Posted by Jeff Roberts on March 16, 2014 in Business Development , Client Service , Digital , Marketing , Websites

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

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Marketing 

Success By Committee

Posted by Candis Roussel on December 03, 2013 in Marketing

A well-run committee is critical to the management of any organization or firm to get work completed efficiently, effectively and creatively.

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Branding 

Running to Stand Still: Meeting Marketing Deadlines

Posted by Guest Blogger on November 17, 2013 in Branding , Marketing , Websites

Take a look at almost any case docket and you will see, among the pleadings and briefs, plenty of continuance motions. So rarely in court does something that’s supposed to happen actually happen when it’s supposed to.

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Digital 

10-Step Strategy for Effective HTML Emails

Posted by Dallas Gotschall on October 08, 2013 in Digital , Events , Marketing

We’ve all gotten them. Boring, irrelevant, badly designed HTML emails. Generally you can’t delete them fast enough. But once in a while there is that one that peaks your interest–a subject line that grabs your attention, a timely offer that actually...

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Business Development 

Back to School: Marketing Planning

Posted by Jim Garzione on September 05, 2013 in Business Development , Marketing

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight."

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Copywriting 

Can I Tell You a Story?

Posted by Sean Leenaerts on August 13, 2013 in Copywriting , Marketing , Social Media

Successful marketing is all about the ability to tell good stories. Most firms work to get their name and capabilities into the marketplace by connecting with their audience.

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Marketing 

What’s In A Name?

Posted by Jeffrey Morgan on June 18, 2013 in Marketing

Look at your firm’s name on your business card. Say it out loud. Do you find it hard to pronounce? Think how hard it is for other people — potential clients?

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Business Development 

Debunking the Partner Buy-in Myth

Posted by Guest Blogger on June 10, 2013 in Business Development , Client Service , Marketing , Websites

How many times have professional services marketers heard the following? That’s a great idea, but how can we get buy-in? Personally, I think it’s the thing to do, but partners won’t want to pay for it…

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Advertising 

In Praise of Waiting

Posted by Guest Blogger on May 12, 2013 in Advertising , Business Development , Marketing

Child development experts call it “impulse control.” A key measure of a child’s maturity, the traditional test for it involves marshmallows. A 4-year-old is offered two marshmallows if he can wait 15 minutes for them.

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.