As the NFL’s Super Bowl approaches this weekend, the game will draw millions of viewers. Many will be tuning in strictly for the TV commercials, with the game being secondary.

"Close to 50% of viewers tune in to actually watch the commercials, more than they watch the game," said Stephen Master, vice president of Nielsen Sports media research.

Once again it’s the time of year where we assess what marketing and business development efforts we have done over the course of the year so we can prepare our year-end reports for management, and to plan accordingly and strategically for the coming year. One of the marketing efforts that many lawyers as well as marketing professionals undertake each year is to serve on boards and do work with Associations where they may have the opportunity to meet and develop relationships with current and prospective clients.

I recently attended the LMASE Mini Conference in Houston. As a newbie to this mini conference, I was impressed with the attendance and the “players” that I met that day. Like most LMA conferences, I always meet some new legal marketers and I left the day with some solid takeaways.

In the twenty-five plus years I have worked in the professional services community, I have served and worked on numerous committees. A well-run committee is critical to the management of any organization or firm to get work completed efficiently, effectively and creatively. All too often, I have watched committees fail when they had formed with all of the best of intentions.

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight. Ohhhh, back to school. Back to school. Back to school. Well, here goes nothing.” — Billy Madison

It has been a few weeks since the new school year started. Elementary students receive their teacher’s name and supplies list, while college students receive their syllabus and assignments for the first semester of classes.

Are iTunes, Pandora and turntable.fm so 2010? Like many around the world, I am a big user of iTunes and I have the premium version of Pandora. BUT, Spotify has given me immediate access to new music, with the opportunity to share with my friends. By now, is it safe to assume that we all have heard of Spotify?

I read a number of blogs, and two of my favorites are Jonathan Fitzgarrald’s Bad for the Brand and Heather Milligan’s The Legal Water Cooler. Both blogs are well written and often focus on the subject of “reputation management,” or what we at Moiré like to refer to as “becoming a brand ambassador.”

GUEST BLOGGER: Merrilyn Astin Tarlton, Co-Publisher - Attorney at Work

Child development experts call it “impulse control.” A key measure of a child’s maturity, the traditional test for it involves marshmallows. A 4-year-old is offered two marshmallows if he can wait 15 minutes for them. If he can’t wait, he can have a marshmallow right away—but just one. At four, some choose two and work hard to get through the wait and others just want one and want it now.

I recently read an article in Ad Age, “If the Client Was Always Right, It Wouldn’t Need an Ad Agency”. Moiré is not an ad agency, but a strategic branding, marketing and communications agency. Big difference. Traditional advertising agencies walk a fine line when it comes to “The client is always right.” There is a lot of grey associated with this ideal. It is not simply black and white.

GUEST BLOGGER: Matthew Gallizzi, CEO - NotixTech

Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into neither of these categories. As the mobile space continues to see unprecedented growth, the importance of understanding the difference is becoming crucial. It could mean the difference between winning or losing a prospective client.