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Marketing, Social Media 

To Engage Your Audience, Drop The Filter

Posted by Jim Garzione on April 13, 2017 in Marketing , Social Media

It’s been said time and again – the good thing about the Internet is that everyone has a voice. But the bad thing about the Internet is that everyone has a voice. We’ve entered a lightning-fast new era where direct, unfiltered communication rules. Period.

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Business Development, Marketing, Social Media 

Solo Marketer: The Jack Or Jill Of All Trades

Posted by Connie Haeder on March 05, 2017 in Business Development , Marketing , Social Media

A solo marketer’s role is everything from business development, to website updates, to public relations, to managing graphic design and typically with less budget and support.

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Business Development, Marketing 

Back to School: Marketing Planning

Posted by Jeff Roberts on August 25, 2016 in Business Development , Marketing

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight."

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Business Development, Client Service, Digital, Marketing 

March Madness as a Form of Client Education

Posted by Jeremy Hoders on March 16, 2016 in Business Development , Client Service , Digital , Marketing , Websites

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

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Business Development, Events, Marketing 

Build your brand and business with alumni programs

Posted by Jeff Roberts on July 21, 2015 in Business Development , Events , Marketing

In a competitive economic climate, firms need to capitalize on any edge they can. They are finding rich resources leveraging their alumni network. Alumni programs have become a crucial way for firms to develop new business, strengthen their brand and recruit the best.

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Business Development, Client Service, Marketing 

Why Firms Should Develop a Strategic Plan

Posted by Guest Blogger on November 16, 2014 in Business Development , Client Service , Marketing

When I work with firms, which profess to have strategic plans, I find it bewildering that they often are stored in the management teams’ drawers and rarely are implemented. I scratch my head and ask why bother expending the energy and time if there is no system created to implement the plan.

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Branding, Business Development, Client Service, Marketing 

The Importance of Brand Discovery

Posted by Candis Roussel on July 16, 2014 in Branding , Business Development , Client Service , Marketing

If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client and case before presenting to a judge.

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Success By Committee

Posted by Candis Roussel on December 03, 2013 in Marketing

A well-run committee is critical to the management of any organization or firm to get work completed efficiently, effectively and creatively.

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Branding, Marketing, Websites 

Running to Stand Still: Meeting Marketing Deadlines

Posted by Guest Blogger on November 17, 2013 in Branding , Marketing , Websites

Take a look at almost any case docket and you will see, among the pleadings and briefs, plenty of continuance motions. So rarely in court does something that’s supposed to happen actually happen when it’s supposed to.

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Digital, Events, Marketing 

10-Step Strategy for Effective HTML Emails

Posted by Dallas Gotschall on October 08, 2013 in Digital , Events , Marketing

We’ve all gotten them. Boring, irrelevant, badly designed HTML emails. Generally you can’t delete them fast enough. But once in a while there is that one that peaks your interest–a subject line that grabs your attention, a timely offer that actually...

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.