Information architecture and website design. Moire Marketing Partners

You just bought a parcel of land and are planning to build a brand new home, your dream home. Would you start building this home without an architecture or floor plan? I would hope not. And the same goes for building a website.

Blueprints are to a house, like sitemaps and wireframes are to a website. Information architecture requires a significant amount of hours of research and discovery long before the designer touches the canvas with their interactive tools.

We all want our websites to be found, positioned and ranked high by search engines. Are you checking to see that your site is attracting traffic? Or, are your professionals sending you emails asking you why your firm’s site doesn’t appear on the first or even the second page of search results? SEO is not optional; it is critical to the success when designing or redesigning websites. We all have websites; we all have to take SEO into consideration when building our sites!

Lately, open source CMS software like Drupal, Joomla! and Wordpress are giving proprietary CMS software a run for its money. And for good reason. It is easy to use—You don’t need programming skills to make updates or changes. Here are some of the other benefits of an open source CMS: