Moire Marketing Blog Moire Marketing Blog
Branding 

The Importance of Brand Discovery

Posted by Candis Roussel on July 16, 2014 in Branding , Business Development , Client Service , Marketing

If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client and case before presenting to a judge.

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Business Development 

Are you Working in a Mad Men Environment?

Posted by Jeff Roberts on May 13, 2014 in Business Development , Client Service

Can we learn anything about account management from AMC’s Mad Men? The focus of business in Mad Men is profit-driven and centers on the ‘what, when, where and why,’ with regards to client needs - not the ‘who.’

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Business Development 

March Madness as a Form of Client Education

Posted by Jeff Roberts on March 16, 2014 in Business Development , Client Service , Digital , Marketing , Websites

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

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Business Development 

Is the Client Always Right?

Posted by Erin Lum on October 28, 2013 in Business Development , Client Service

"If the Client Was Always Right, It Wouldn’t Need an Ad Agency." Traditional advertising agencies walk a fine line when it comes to “The client is always right.”

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Business Development 

Debunking the Partner Buy-in Myth

Posted by Guest Blogger on June 10, 2013 in Business Development , Client Service , Marketing , Websites

How many times have professional services marketers heard the following? That’s a great idea, but how can we get buy-in? Personally, I think it’s the thing to do, but partners won’t want to pay for it…

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Branding 

A Good Reputation is Good for Business

Posted by Jim Garzione on February 07, 2013 in Branding , Business Development , Client Service , Marketing

What is reputation management or what we at Moiré like to refer to as a "brand ambassador?” There are a number of keys to developing strong client relationships, but one of the most important is becoming a “trusted advisor.”

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Client Service 

Could Siri Break Up Your Client Relationships?

Posted by Lilli Ceaser on January 08, 2013 in Client Service , Mobile

Apple’s new iPhone 4S’s Virtual Assistant, Siri, can tell me how to find the nearest Indian restaurant, remind me that it’s my brother’s birthday and even manage expense reports. It apparently takes on the role of philosopher as well...

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Business Development 

Play It Again Sam

Posted by Jeffrey Morgan on December 28, 2012 in Business Development , Client Service

Once again it’s the time of year where we assess what marketing and business development efforts we have done over the course of the year so we can prepare our year-end reports for management...

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Business Development 

Your Partners Are Your Clients

Posted by Jeremy Hoders on November 08, 2012 in Business Development , Client Service

I recently attended the LMASE Mini Conference. As a newbie to this mini conference, I was impressed with the attendance and the “players” that I met...

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Business Development 

Spotify: A Business Opportunity

Posted by Jeremy Hoders on August 15, 2012 in Business Development , Client Service , Marketing , Social Media , Websites

Are iTunes, Pandora and turntable.fm so 2010? Like many around the world, I am a big user of iTunes and I have the premium version of Pandora. BUT, Spotify has given me immediate access to new music, with the opportunity to share with my friends.

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.