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Business Development, Marketing, Social Media 

Solo Marketer: The Jack Or Jill Of All Trades

Posted by Connie Haeder on March 05, 2017 in Business Development , Marketing , Social Media

A solo marketer’s role is everything from business development, to website updates, to public relations, to managing graphic design and typically with less budget and support.

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Business Development, Marketing 

Back to School: Marketing Planning

Posted by Jeff Roberts on August 25, 2016 in Business Development , Marketing

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight."

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Business Development, Client Service, Digital, Marketing 

March Madness as a Form of Client Education

Posted by Jeremy Hoders on March 16, 2016 in Business Development , Client Service , Digital , Marketing , Websites

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

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Business Development, Events, Marketing 

Build your brand and business with alumni programs

Posted by Jeff Roberts on July 21, 2015 in Business Development , Events , Marketing

In a competitive economic climate, firms need to capitalize on any edge they can. They are finding rich resources leveraging their alumni network. Alumni programs have become a crucial way for firms to develop new business, strengthen their brand and recruit the best.

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Business Development, Client Service, Marketing 

Why Firms Should Develop a Strategic Plan

Posted by Guest Blogger on November 16, 2014 in Business Development , Client Service , Marketing

When I work with firms, which profess to have strategic plans, I find it bewildering that they often are stored in the management teams’ drawers and rarely are implemented. I scratch my head and ask why bother expending the energy and time if there is no system created to implement the plan.

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Branding, Business Development, Client Service, Marketing 

The Importance of Brand Discovery

Posted by Candis Roussel on July 16, 2014 in Branding , Business Development , Client Service , Marketing

If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client and case before presenting to a judge.

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Business Development, Client Service 

Are you Working in a Mad Men Environment?

Posted by Jeff Roberts on May 13, 2014 in Business Development , Client Service

Can we learn anything about account management from AMC’s Mad Men? The focus of business in Mad Men is profit-driven and centers on the ‘what, when, where and why,’ with regards to client needs - not the ‘who.’

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Business Development, Client Service 

Is the Client Always Right?

Posted by Erin Lum on October 28, 2013 in Business Development , Client Service

"If the Client Was Always Right, It Wouldn’t Need an Ad Agency." Traditional advertising agencies walk a fine line when it comes to “The client is always right.”

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Business Development, Client Service, Marketing, Websites 

Debunking the Partner Buy-in Myth

Posted by Guest Blogger on June 10, 2013 in Business Development , Client Service , Marketing , Websites

How many times have professional services marketers heard the following? That’s a great idea, but how can we get buy-in? Personally, I think it’s the thing to do, but partners won’t want to pay for it…

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Advertising, Business Development, Marketing 

In Praise of Waiting

Posted by Guest Blogger on May 12, 2013 in Advertising , Business Development , Marketing

Child development experts call it “impulse control.” A key measure of a child’s maturity, the traditional test for it involves marshmallows. A 4-year-old is offered two marshmallows if he can wait 15 minutes for them.

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About Moiré Marketing Partners

Moiré Marketing Partners is a strategic branding and design communications agency that specializes in creative marketing for a business advantage.