Look at your law firm’s name on your business card. Say it out loud. Do you find it hard to pronounce? Think how hard it is for other people — potential clients? Almost every firm has a “street name” that everyone uses when they refer to your firm. Perhaps you and your partners even use it internally at the office as well.
To me, conferences are mostly dog and pony shows. There is a lot of preening over which company has the biggest set up, most unique, the prettiest booth babes, most fun giveaways, etc. However, if you look past all the hoopla, you’ll find conferences serve a greater purpose. They offer valuable face-time with the people you really want to connect with – existing and potential customers, business partners, the media, etc.