I recently attended the LMASE Mini Conference in Houston. As a newbie to this mini conference, I was impressed with the attendance and the “players” that I met that day. Like most LMA conferences, I always meet some new legal marketers and I left the day with some solid takeaways.

Apple’s new iPhone 4S’s Virtual Assistant, Siri, can tell me how to find the nearest Indian restaurant, remind me that it’s my brother’s birthday and even manage expense reports. It apparently takes on the role of philosopher as well, answering (or dodging) such questions as, “What is the meaning of life?”  Sure it’s a cool application! I mean, why pay a therapist if you can get free advice from your phone?