What is the lifespan of a website?

Posted by Jeremy Hoders on February 16, 2011 in Business Development Marketing Web >> 0 comments
Tags: accounting firm website law firm website professional services firm website RFP

An RPF contains many different types of questions. Recently, we were invited to submit a proposal to a firm and their RFP had many interesting and thought-provoking questions. However, there was one in particular that struck a chord with us: “In your opinion, what should be the lifespan of a website?”

Any branding agency knows that this is not an easy question to answer. Is it a trick question or does the firm truly want to know a distinct number for the lifespan of a website? Do you give a simple answer or do you give an answer and elaborate on your reasoning? 

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Infographs: Picture stories or valuable data that supports a point?

Posted by Jeremy Hoders on February 8, 2011 in Marketing SEO Web >> 0 comments
Tags: infographs marketing strategy website

I have been pretty “hot” on infographs as of late. As a visual learner, the graphical essence of an infograph helps, in many cases, illustrate an idea and/or a point. Not to mention it is a unique and interactive way to present information. I have seen many infographs, from research driven ones to ones that have a purely humorous angle with no education purpose at all. Yet, they are both considered infographs and both have a distinct purpose or objective.

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