Using a database to find your firm’s story

Posted by Guest Blogger on January 21, 2011 in Business Development Client Service Marketing >> 0 comments
Tags: Database Marketing knowledge bank law firm marketing

GUEST BLOGGER: Debra Baker, Principal - Legal Vertical Strategies

My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging. At the time I was a senior writer for the ABA Journal and was doing pro bono work on the side. The fit seemed perfect.

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If you want to rule the web, Google AdWords is your new best friend

Posted by Lilli Ceaser on January 19, 2011 in SEO Web >> 0 comments
Tags: advertising Google Adwords PPC Campaign

Have you ever Googled yourself? There is no shame in admitting it. I have, and not because I am completely self-absorbed, self-centered or have a grandiose view of my own brilliance. I am just curious as to what information pops up when someone enters my name. What is it about me that stands out among all the other Lilli Ceasers in the world? (Of course there couldn’t possibly be any other Lilli Ceasers like me in the world. Right? Right!).

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