GUEST BLOGGER: Debra Baker, Principal - Legal Vertical Strategies
My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging. At the time I was a senior writer for the ABA Journal and was doing pro bono work on the side. The fit seemed perfect.
Have you ever Googled yourself? There is no shame in admitting it. I have, and not because I am completely self-absorbed, self-centered or have a grandiose view of my own brilliance. I am just curious as to what information pops up when someone enters my name. What is it about me that stands out among all the other Lilli Ceasers in the world? (Of course there couldn’t possibly be any other Lilli Ceasers like me in the world. Right? Right!).