Last week, Moiré Marketing Partners attended the Los Angeles Legal Marketing Association’s Continuing Marketing Education Conference, where law firm leaders and marketers gathered to discuss the pressing issues facing their firms. One of the most common themes we heard was the need to update law firm websites and improve their search engine rankings.
If I google the definition of “brand”, will my URL eventually take me to an actual company or to the website of a child still in utero? Recently, I came across some articles that report on a growing concern among parents about how to raise their children in an age of rapid technological advances and the lengths they must go to in order for their child to “succeed in a world where he/she will be judged by their digital footprint.” (Wired, James Seddon)
GUEST BLOGGER: David Grenham, Director of Client Services & Marketing - The Ferguson Group
We all get busy with a multitude of marketing tasks, but it’s important to find ways to step back from all the deadlines and think about bigger picture issues that affect our businesses. For me one of those issues is trying to remember the important role that client service plays (or should play) in most every major marketing decision I make during a work day. Ideally I try to always ask myself:
Q: You speak 5 languages and are a double major in Political Economy and Computer Science. Why marketing?
A: I feel that versatility is the biggest merit in being young. Taking chances, experiencing new things and finding the right niche is my approach to finding the true passion that will build my career.