Are you working in a Mad Men environment?

Posted by Lilli Ceaser on August 27, 2010 in Business Development Client Service Marketing >> 0 comments
Tags: account management client service Don Draper Mad Men meaningful relationships

Can we learn anything about account management from AMC’s Mad Men? Lets start by questioning what it is that we really love about the show. Sure, those whiskey-infused morning advertising meetings and the banter between Don Draper and his partners are amusing, but I think the reason we are eager to view the next episode is because we are intrigued by the various business relationships and the behavior of management that makes or breaks deals in the advertising world.

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The importance of brand discovery

Posted by Jeremy Hoders on August 4, 2010 in Branding Digital Marketing Print Web >> 0 comments
Tags: architecture brand strategy creative workplan discovery strategic marketing

If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client and case before presenting to a judge.

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Choose your topic wisely

Posted by Guest Blogger on August 2, 2010 in Business Development Client Service Marketing Print >> 0 comments
Tags: accounting firm marketing Bame Public Relations bylined article Cheryl Bame law firm marketing

GUEST BLOGGER: Cheryl Bame, Principal - Bame Public Relations 


Many professionals want to see their names in print, either by being quoted in the press or by writing a bylined article. If you want to take the latter route, then there are some important questions you need to ask yourself before you set out to write your masterpiece. And these questions go beyond the traditional tasks of identifying your target publication and getting your topic approved by an editor.

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