Accounting marketers have swarmed Washington, DC this week for the Association for Accounting Marketers (AAM) annual conference. Sessions have included performance reviews, how to add value to your firm and niche development to marketing audits and online marketing strategy.
GUEST BLOGGER: Larry Bodine Esq., Business Development Advisor
From Hubspot:We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important? To find out, RainToday.com surveyed more than 200 buyers of business-to-business services—in companies of all sizes—to rate the importance of various elements of a service provider's website.
Despite sweeping changes in the print landscape, the debate of whether print is dead will be around ad infinitum and has created a riot of controversy between print literary aficionados and bloggers, not to mention panic in the publishing and printing industry. In this decade alone, there has been a monumental shift in having access to online content. It's immediate and informative, but it's only one of several delivery methods. For economical and sustainability reasons, many publications have gone to a strictly online presence.
Facebook mobile has over 100 million users and is growing faster than desktops. Morgan Stanley believes that more users will be connected to the Internet via mobile devices than desktop PCs within five years. Motorola CEO Sanjay Jha told Reuters that Android-powered mobile devices are selling faster than they can be manufactured.
When working with multiple clients, it’s important to learn what is the most effective form of communication for that client. More often than not it will vary from person to person and not firm to firm. There will be some global technologies that a firm uses and are important to know and understand early in a client/partner relationship, particularly if you are working on building a website or designing an electronic annual report. But at the end of the day people just like to be asked – “What is the best way for me to communicate with you?”
GUEST BLOGGER: Michael Zolno, Principal – Zolno Consulting
Six months ago, after almost a year of trial and tribulation and at great expense, your law firm completed its rebranding efforts. This morning, at the marketing committee meeting, you; the Director of Marketing, were asked by the Managing Partner, “are our new branding efforts showing a return?”
Fumbling with your papers and looking taken off guard respond, “I think so. Some of our clients have told us they like the new website and …”
I remember being eight and all I wanted for Christmas was "Game and Watch" games. Game and Watch by Nintendo, was a handheld gaming unit made in the early 80s, with an LCD screen and very simple motion. In my mind, this was the seed of the moblie generation and I'd like to believe that this revolution may have started with me. ;)