Come to LinkedIn for more conversations on integrated social media!

Posted by Leigh George on February 18, 2010 in Advertising Branding Business Development Digital Marketing >> 0 comments
Tags: accounting firms law firms networks social media

On January 28 I moderated an innovative virtual panel discussion examining three of the first efforts at law firms to implement integrated social media campaigns. Kelly Hoey from 85Broads, Russell Lawson from Sands Anderson Marks & Miller, PC, Andrea K. Stimmel from Curtis, Mallet-Prevost, Colt & Mosle LLP and I explored our social networks in real time while participants connected, shared their thoughts and posed questions on twitter using the hastag #ISMC.

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How do you measure up?

Posted by Jeremy Hoders on February 11, 2010 in Branding Business Development Client Service Digital Marketing Web >> 0 comments
Tags: accounting firm marketing brand touchpoints e-newsletters law firm marketing Moire Marketing Partners offline communications online communications social media

As marketing professionals, we are continually searching for ways to extend our brand and touch our clients and prospects in a cost effective way, but how do you know your tactics are effective? Now more than ever, we should be building tools into our marketing strategy to track and analyze the results.

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Three quick and easy online positioning tips

Posted by Jeffrey Morgan on February 2, 2010 in Branding Business Development Client Service Digital Marketing SEO Social Media Web >> 0 comments
Tags: accounting firm marketing best lawyers brand positioning facebook google analytics Jeffrey Morgan law firm marketing Martindale-Hubbell Connect online communication social media twitter

As law firms continue to struggle under the weight of the economic downturn, online positioning and advertising opportunities have emerged as an inexpensive way to elevate their brand and raise name awareness. Increasing your online visibility can draw more visitors to your website, position you as a thought leader and attract new customers.

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