Successful marketing is all about the ability to tell good stories.
Both law and accounting firms work to get their name and capabilities into the marketplace by connecting with their audience. Your storytelling abilities are a very important skill set to reach your audiences in ways that can influence the way they think about you or your firm.
This past week Katie, my eight-year-old daughter, accidently opened a package that had a Christmas present enclosed from Santa Claus. I thought it was her annual Christmas ornament. (D’oh! on my part).
It’s that time of year again. Your desk and inbox are flooded with holiday cards. I know there are folks who have very strong feelings about whether or not print or digital is the best medium to send thanks and best wishes at holiday time. Personally, I feel like both can be done well. The problem is few ARE actually done well. The majority of cards I see—be they paper or pixil—are utterly generic and impersonal. And what does that say about how you view your relationship with the recipient?
The FTC recently extended their guidelines for endorsements and testimonials in advertising beyond traditional media to include social networks and blogs. Starting December 1, 2009, you must disclose any relationships with advertisers when you endorse a product or service on a blog, Twitter, LinkedIn, Facebook or any other online forum. What does this mean for you? If you’re active in social networks or contribute to a blog and offer an endorsement, you must announce: