Why do they put a guarantee on a box?

Posted by Jeff Roberts on November 30, 2009 in Branding Client Service Marketing >> 0 comments
Tags: branding client service guarantee

When it comes to branding, why do professional service firms like the Home Depots of the world? From large management companies to PR firms, they all say they can handle your brand. Even though it's not their specialty. So is it really all about size and the guarantee on a box?

What is a guarantee? Or better yet, why do people like it "on the box?" Simple, because it makes a man feel good. As Chris Farley was quoted movie Tommy Boy (1995):

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Do you understand your clients?

Posted by Jeremy Hoders on November 25, 2009 in Business Development Client Service Marketing >> 0 comments
Tags: client service client teams communication marketing management trusted advisors

Do you describe your firm as “trusted advisors” but fail to incorporate client teams to better serve them?  

In a recent informal poll conducted by Moiré Marketing Partners on LinkedIn, we found that marketing professionals understand the importance of client teams. 57% of respondents indicated that communication amongst team members and the client was most important and 42% indicated that creating a team culture was most important in building client teams, when compared to commitment to the firm brand, mutual respect and capitalizing on cross-market opportunities. 

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Everything I know about networking I learned from my 5 year old

Posted by Leigh George on November 20, 2009 in Business Development Client Service Events >> 0 comments
Tags: events networking

A friend of mine recently launched a new business and invited me to the grand opening. Knowing that I probably wouldn’t know anyone there, I decided to take along my 5 year old daughter, Emma. I’ve learned that next to a puppy, nothing is better than a small child to get conversations with strangers going. Even though the room was filled with adults, Emma confidently walked the room and started chatting up folks. I stood back and took notes as she showed me some of the basics of networking.

1.    Stay positive

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The Benefits of Open Source CMS

Posted by Jeffrey Morgan on November 20, 2009 in Client Service CMS Digital SEO Web >> 0 comments
Tags: CMS dupal joomla open source SEO software website wordpress

Lately, open source CMS software like Drupal, Joomla! and Wordpress are giving proprietary CMS software a run for its money. And for good reason. It is easy to use—You don’t need programming skills to make updates or changes. Here are some of the other benefits of an open source CMS:

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Getting the most out of your sponsorships

Posted by Jeremy Hoders on November 9, 2009 in Branding Business Development Client Service Events Marketing >> 0 comments
Tags: branding events marketing sponsorship

Are you activating your sponsorships? Are you looking for additional opportunities around your sponsorships? 

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Build your brand and business with alumni programs

Posted by Jeff Roberts on November 2, 2009 in Branding Business Development Events Marketing >> 0 comments
Tags: alumni branding business development professional service firms recruiting

In a competitive economic climate, professional service firms need to capitalize on any edge they can and are finding rich resources when leveraging their alumni network.

Alumni programs have become a crucial way for professional service firms to develop new business, strengthen their brands and recruit the best and brightest. Alumni can become brand ambassadors for a firm, referral sources for new business and references for new hires or “boomerangs” that return to a firm.

Here's a checklist to help you start building your own successful alumni program:

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