An interesting trend in legal marketing has sprung up recently. From conversations on the Legal Marketing Association (LMA) listservs to articles referenced on Twitter, commentary on blogs and invites for presentations and webinars, legal marketers are talking about spending less money on traditional brand awareness marketing and investing more time and money into business development and attorney coaching.
Last week I attended a great program at the LMA (Legal Marketing Association) The Virginias chapter in Richmond. The speaker was Craig Brown of the David Freeman Consulting Group. His presentation, "Make Rain by Being You," knocks down the assumption that you have to be a glad handler to develop business.
A new Verizon DSL modem, new Airport Time Capsule router, new OS X server software and we're LinkedIn! Or should I say, new router—$499, 4 hours of tech support and a day of installing server software—$499, and being able to access LinkedIn—priceless? Not!