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» Nixon Peabody Releases 2009 Annual Report

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» DSA's New Website Put Members at the Forefront

» Paul, Weiss Completes 2009 Alumni News Magazine

» ACCT and Jill Biden Promote Community Colleges

» DSA's Robinson Appears on NBC’s the TODAY Show

» 2010 LMA Conference Welcomes Moiré as Sponsor

Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.

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Babcock Partners: A new breed of law firm goes live

August 25, 2010

Moiré Marketing Partners has worked with Babcock Partners, Louisiana's trial lawyers, on their firm rebrand, which included a new name, logo, tagline, full collateral suite, micro-sites, advertisements, photo and video shoot, graphics standards, mobi and the launch of a new website.

Babcock Partners is a new breed of law firm and its redesigned website represents the dynamic culture of the firm and the client-focused nature of how they conduct business.

Babcock Partners is Louisiana litigation firm with clients that span across the US. Babcock attorneys represent diverse corporate clients as well as individuals in a wide array of matters ranging from high-profile commercial litigation and contractual matters to serious injury and death cases.

Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.

Press Contact: info@moiremarketing.com

Moiré Low Down

Moiré Marketing Partners is a strategic branding agency and a national leader in marketing communications for professional services firms. Founded in 2001, Moire has offices in Washington, DC, Long Beach, California and San Antonio, Texas, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, educational organizations, real estate companies and technology-based firms.

Moiré Celebrates 1 Year of Rebrand

WOW, time has flown by since our rebrand launch on July 1, 2009!

On July 1, 2010, Moiré, a nine-year-old branding and communications agency, celebrated its one-year anniversary as Moiré Marketing Partners (formerly Moiré Studio). In the past year, the agency has expanded the senior team, opened an office in Long Beach, CA and strengthened its branding, online and communications strategy for professional services firms.

As our client relationships have deepened, many legal and accounting marketers have asked us to provide more strategic support and turnkey programs to meet their needs. We use various research methodologies to give clients a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth. Brand strategy services include assessment and monitoring, positioning and messaging, brand architecture, conversational branding (elevator pitches and coaching), brand announcements, brand extensions and internal branding. Identity services run the gamut from naming and tagline development, to logo design and identity systems.

Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.

To read the full release from last year, please vistit the press release.