Moiré Marketing Partners worked with Niles, Barton & Wilmer, LLP, a full-service, mid-sized and well-established 173-year-old Baltimore law firm, to create and introduce a brand refresh, which also included the design and development of the firm’s new website.
Moiré Marketing Partners conducted a branding/realignment exercise (discovery phase), including partner interviews and a thorough, in-depth competitor analysis. The nexus of the interviews and competitor analysis created the firm’s brand realignment that speaks to “Firmly Grounded. Highly innovative”, which reflects the firm’s rich history, experience, credibility (trustworthy) and stability. The firm's new brand is prominently display on the website's homepage through the imagery and throughout the site via the messaging.
Moiré Marketing Partners is a strategic branding and marketing communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.
Moiré Low Down
Moiré's Partner and Creative Director, Jeff Roberts will be moderating a panel the Legal Marketing Association's Annual Conference in Las Vegas, Nevada. LMA's 2013 Conference will be held at the Aria Resort on April 8th, 9th and 10th.
A Recipe for SMORs - Smart Marketing On (Limited) Resources
Monday, April 8, 2013
The Tipping Point: In-house versus Outsourcing
Success in time management and budget management can be significantly impacted by the decisions to outsource or handle projects in-house. Analyzing where you or your team’s efforts are focused takes experience. Finding the right partners on a project can determine success or failure. In this session, you will hear from in-house marketers who have found the right balance between utilizing service providers and utilizing firm resources. Perspectives from small, mid-sized and large firms will discuss public relations, event planning, graphic design, web management, advertising and more.
- Jeff Roberts, Partner & Creartive Director, Moiré Marketing Partners
- Richard A. Harris, Richard Harris Law Firm
- Gail Lamarche, Henderson, Franklin, Starnes & Holt, P.A.
- Susan Greene, Director of Marketing, Becker & Poliakoff P.A.