Moiré Marketing Partners worked with Niles, Barton & Wilmer, LLP, a full-service, mid-sized and well-established 173-year-old Baltimore law firm, to create and introduce a brand refresh, which also included the design and development of the firm’s new website.
Moiré Marketing Partners conducted a branding/realignment exercise (discovery phase), including partner interviews and a thorough, in-depth competitor analysis. The nexus of the interviews and competitor analysis created the firm’s brand realignment that speaks to “Firmly Grounded. Highly innovative”, which reflects the firm’s rich history, experience, credibility (trustworthy) and stability. The firm's new brand is prominently display on the website's homepage through the imagery and throughout the site via the messaging.
Moiré Marketing Partners is a strategic branding and marketing communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.
Moiré Low Down
We are exited to announce Candis S. Roussel as Moiré Marketing Partners' new Director of Accounts.
Candis is an accomplished marketing communications professional, experienced in conceptualizing and executing effective marketing strategies, establishing brands/corporate identities, and designing integrated marketing and public relations campaigns for a broad spectrum of associations and professional services including legal, financial services, management consulting, and engineering. As Director of Accounts, Candis leads our account management team. She has served in senior marketing roles within agency, corporate and not-for-profit settings and is able to apply this breadth of knowledge and experience to our clients needs, with a clear understanding of each client’s unique requirements.
Candis’ hometown is Baton Rouge, Louisiana. She holds a B.A. in Mass Communication from Louisiana State University and is a Tiger fan through and through. She currently resides in Northern VA with her husband and their 12-year-old Siberian Husky, Jack.