Moiré Marketing Partners worked with Niles, Barton & Wilmer, LLP, a full-service, mid-sized and well-established 173-year-old Baltimore law firm, to create and introduce a brand refresh, which also included the design and development of the firm’s new website.
Moiré Marketing Partners conducted a branding/realignment exercise (discovery phase), including partner interviews and a thorough, in-depth competitor analysis. The nexus of the interviews and competitor analysis created the firm’s brand realignment that speaks to “Firmly Grounded. Highly innovative”, which reflects the firm’s rich history, experience, credibility (trustworthy) and stability. The firm's new brand is prominently display on the website's homepage through the imagery and throughout the site via the messaging.
Moiré Marketing Partners is a strategic branding and marketing communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.
Moiré Low Down
Strategic marketer Rod Oshins has joined Moiré Marketing Partners as a principal and head of the firm's new New York office.
"Rod Oshins is a significant addition to our management team as we continue our commitment to broaden our range of services and client expertise," said Jim Garzione, partner of Moiré Marketing Partners. "As head of our new New York office, Rod will play a strategic role in developing sophisticated marketing and branding strategies for our higher ed and professional services clients."
Based in the New York area, Rod brings to Moiré more than 20 years of experience developing marketing and branding campaigns for hundreds of professional services firms throughout the country. Not just law firms—for the past several years, Rod has worked closely with colleges and universities nationwide in developing ways to help promote themselves to prospective students, communicate with current students and to keep in touch with alumni.
Prior to joining Moiré, he was Publisher of Executive Counsel Magazine, a leading publication addressing the key issues effecting C-Level executives at the nation's top corporations, private institutions and law firms. Rod also served as Senior Account Executive at Ad Image, Inc. and was an original member of American Lawyer Media’s law firm marketing division.
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