Moiré Marketing Partners worked with Akin Gump to design and produce two 2011 holiday cards. Recently, Akin Gump was awarded runner-up in the Above the Law (ATL) Holiday Card Contest for one of those cards (see below).
For the third consecutive year, Akin Gump made the final round of the ATL card contest. This year’s card, in the words of the Akin nominator, “is witty, playing on the legal profession and poking a bit of fun at ourselves, but it is also unique in that it was created using video (not flash) to allow folks to view it from most handheld devices. So many of our clients are mobile that we went the extra mile to send an ecard on a platform that works most easily for them.”
To view the award-winning card, please click here.
The other card Moiré and Akin Gump partnered on was a more traditional card many of the attorneys sent to their perspectice clients.
To view the card, please click here.
Moiré Low Down
The Women in Law Empowerment Forum (WILEF) educates and provides networking opportunities for women in law firms and corporate law departments and is now in its seventh year. In addition to WILEF's stellar programming, WILEF has launched the WILEF Gold Standard Certification initiative.
WILEF Certification emphasizes the leadership roles achieved by equity women partners, rather than the policies or practices of the firm or the overall number or percentage of women in the partnership. Law firms with 200 or more practicing lawyers in the United States are eligible for the 2013 WILEF Gold Standard Certification if they successfully demonstrate that women represent a meaningful percentage of their equity partners, of their highest leadership positions, of their governance and compensation committees, and of their most highly compensated partners. For the WILEF Certification, a meaningful percentage means that the number of women equity partners satisfies four or more of the following criteria:
- Women account for at least 20% of equity partners or alternatively, 25% or more of the attorneys becoming equity partners during the past twelve months.
- Women represent at least 10% of firm chairs and office managing partners.
- Women make up at least 20% of the firm's primary governance committee.
- Woman represent 20% or more of the firm's compensation committee.
- Women make up at least 25% of practice group leaders or department heads.
- Women represent at least 10% of the top half of the most highly compensated partners.