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Moiré Marketing Partners worked with Sequel Technology & IP Law, PLLC, the premier law firm for Internet-related legal issues, to create its brand campaign that included the development of a tagline and the launch of the firm’s new website and companion mobile site.

Sequel is a forward-thinking law firm that is focused on looking beyond how law firms have operated in the past. It solves its clients’ Internet, technology and IP legal issues with an understanding of how they happened—as well as their impact on business—that go beyond its knowledge of the law. The firm has a strong reputation for “writing the book” on Internet law, with precedent-setting cases that have helped shape the laws governing the Internet.

The new brand centers on the concept of “Think Beyond,” which is seen throughout the site in the brand messaging and copy. The homepage interweaves the tagline with the approach Sequel takes with its clients and the important work they conduct in the following ways: 

• Think Beyond how lawyers work.
• Think Beyond how Internet law is practiced.
• Think Beyond how law firms operate.
• Think Beyond how law firms bill.

The “Think Beyond” tagline also conveys that Sequel is not just looking out for its clients’ interests in the present, but for the future as well.

Moiré Marketing Partners is a strategic branding and marketing communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.