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» Niles Barton Launches New Website

» Sequel Introduces its New Brand

» Akin Gump Holiday Card Takes 2nd at ATL

» Stein Sperling Launches New Brand

» Villanova Business Summer 2011 Issue Is Out!

» The Future Fund Launches Marketing Video

» Babcock Wins National LMA "Your Honor Award"

» DSA Launches Whistlestop Tour 2011 Website

» LMA Launches Conference Mobile Website

» ProSearch Strategies Launches New Brand

Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.

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Babcock Partners: A New Breed of Law Firm

August 25, 2010

Moiré Marketing Partners has worked with Babcock Partners, Louisiana's trial lawyers, on their firm rebrand, which included a new name, logo, tagline, full collateral suite, micro-sites, advertisements, photo and video shoot, graphics standards, mobi and the launch of a new website.

Babcock Partners is a new breed of law firm and its redesigned website represents the dynamic culture of the firm and the client-focused nature of how they conduct business.

Babcock Partners is a Louisiana litigation firm with clients that span across the US. Babcock attorneys represent diverse corporate clients as well as individuals in a wide array of matters ranging from high-profile commercial litigation and contractual matters to serious injury and death cases.

Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.

Press Contact: info@moiremarketing.com

Moiré Low Down

Jeffrey Morgan to Speak at LMA Toronto's Annual Conference

Jeffrey Morgan, Moiré's Principal, will be speaking with the members of the Legal Marketing Association's Toronto Chapter at their Annual Conference on January 31, 2012. Morgan will be presenting a lively discussion on Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

To gain a competitive advantage in today’s market, law firms need a strong brand that will help them gain mindshare and attract loyal clients. To build a robust brand, firms need to take an integrated approach to marketing, both inside and outside the firm. All marketing communications should be consistent in look, feel and messaging, from your business cards to your website. Just as your marketing communications should share the same key messages, everyone at the firm from management to administrators should speak with one voice. Staff need to be trained as brand ambassadors, promoting the value the firm provides clients as much as a brochure or website does.

Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

Tuesday, January 31, 2012
2:00 - 3:00 pm
Hyatt Regency Toronto - Toronto, Canada

For more info or to register, please visit the registration site.