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» Niles Barton Launches New Website
» Sequel Introduces its New Brand
» Akin Gump Holiday Card Takes 2nd at ATL
» Stein Sperling Launches New Brand
» Villanova Business Summer 2011 Issue Is Out!
» The Future Fund Launches Marketing Video
» Babcock Wins National LMA "Your Honor Award"
» DSA Launches Whistlestop Tour 2011 Website
» LMA Launches Conference Mobile Website
» ProSearch Strategies Launches New Brand

Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.

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Arctic.ru – An Educational Website Goes Live

Moiré Marketing Partners has worked with RIA Novosti, Russia's leading news agency, to launch a new website focused on the Arctic.

Arctic.ru is an educational website that is geared toward an audience interested in gaining useful information about the Arctic, including wildlife, natural research, tourism, climate change, geography and population and even international cooperation.

The Arctic represents a vast, unforgiving, and mostly uninhabitable realm. However, this myth belies the surprising variety of landscapes, considerable biodiversity, and remarkable resilience of life in the Far North. Despite the extremes in environment, animals and plants have adapted in remarkable ways and humans have lived close to the land in parts of the Arctic for millennia. And, during modern times the region has provided important commodities used around the world. Today’s Arctic is arguably the most rapidly changing area on Earth.

The website also profiles Arctic explorers that were essential to the exploration of the Arctic and what we know about it today.

Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moiré's clients include law firms, accounting firms, financial and consulting firms, associations, educational organizations, real estate and technology firms.

For more information, please visit the website or contact Jeremy Hoders

Moiré Low Down

Jeffrey Morgan to Speak at LMA Toronto's Annual Conference

Jeffrey Morgan, Moiré's Principal, will be speaking with the members of the Legal Marketing Association's Toronto Chapter at their Annual Conference on January 31, 2012. Morgan will be presenting a lively discussion on Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

To gain a competitive advantage in today’s market, law firms need a strong brand that will help them gain mindshare and attract loyal clients. To build a robust brand, firms need to take an integrated approach to marketing, both inside and outside the firm. All marketing communications should be consistent in look, feel and messaging, from your business cards to your website. Just as your marketing communications should share the same key messages, everyone at the firm from management to administrators should speak with one voice. Staff need to be trained as brand ambassadors, promoting the value the firm provides clients as much as a brochure or website does.

 


Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

Tuesday, January 31, 2012
2:00 - 3:00 pm
Hyatt Regency Toronto - Toronto, Canada


For more info or to register, please visit the registration site.