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Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.
In December 2009, Moiré completed the design and production of "The Faces of Paul, Weiss", this year's edition of the New York-based law firm's Alumni News magazine.. This marketing tool is crucial to the success and growth of the firm, brand awareness and recruiting efforts.
The magazine profiles new partners, interesting stories and other firm related content. For instance, the highly anticipated magazine details an important US trial verdict of 2008, a M&A that changed the face of the quick-service restaurant industry and the success of their media & entertainment department.
Paul, Weiss, Rifkind, Wharton & Garrison LLP is a firm of more than 600 lawyers. Their clients include many of the largest publicly and privately held corporations and financial institutions in the United States and throughout the world. In addition, Paul, Weiss serves as counsel to numerous start-up companies and investment funds. Their capabilities include litigation, corporate, bankruptcy and corporate reorganization, employee benefits and executive compensation, intellectual property, personal representation, real estate and tax law.
Visit their website to find out more about Paul, Weiss.
Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moiré's clients include law firms, accounting firms, financial and consulting firms, associations, educational organizations, real estate and technology firms.
Press Contact: news@moiremarketing.com
Moiré Low Down
Jeffrey Morgan, Moiré's Principal, will be speaking with the members of the Legal Marketing Association's Toronto Chapter at their Annual Conference on January 31, 2012. Morgan will be presenting a lively discussion on Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.
To gain a competitive advantage in today’s market, law firms need a strong brand that will help them gain mindshare and attract loyal clients. To build a robust brand, firms need to take an integrated approach to marketing, both inside and outside the firm. All marketing communications should be consistent in look, feel and messaging, from your business cards to your website. Just as your marketing communications should share the same key messages, everyone at the firm from management to administrators should speak with one voice. Staff need to be trained as brand ambassadors, promoting the value the firm provides clients as much as a brochure or website does.
Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.
Tuesday, January 31, 2012
2:00 - 3:00 pm
Hyatt Regency Toronto - Toronto, Canada
For more info or to register, please visit the registration site.
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