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» Nixon Peabody Releases 2009 Annual Report
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» DSA's New Website Put Members at the Forefront
» Paul, Weiss Completes 2009 Alumni News Magazine
» ACCT and Jill Biden Promote Community Colleges
» DSA's Robinson Appears on NBC’s the TODAY Show
» 2010 LMA Conference Welcomes Moiré as Sponsor

Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.

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Paul, Weiss Completes 2009 Alumni News Magazine

In December 2009, Moiré completed the design and production of "The Faces of Paul, Weiss", this year's edition of the New York-based law firm's Alumni News magazine.. This marketing tool is crucial to the success and growth of the firm, brand awareness and recruiting efforts.

The magazine profiles new partners, interesting stories and other firm related content. For instance, the highly anticipated magazine details an important US trial verdict of 2008, a M&A that changed the face of the quick-service restaurant industry and the success of their media & entertainment department.

Paul, Weiss, Rifkind, Wharton & Garrison LLP is a firm of more than 600 lawyers. Their clients include many of the largest publicly and privately held corporations and financial institutions in the United States and throughout the world. In addition, Paul, Weiss serves as counsel to numerous start-up companies and investment funds. Their capabilities include litigation, corporate, bankruptcy and corporate reorganization, employee benefits and executive compensation, intellectual property, personal representation, real estate and tax law.

Visit their website to find out more about Paul, Weiss.

Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moiré's clients include law firms, accounting firms, financial and consulting firms, associations, educational organizations, real estate and technology firms.

Moiré Low Down

Moiré sponsors LMA-LA's 2010 CME
Moiré Sponsors LMA-LA's 2010 CME: Inspire, Innovate, Generate: Driving Success In A New Marketplace

Moiré Marketing Partners is proud to be a premium sponsor of the Annual Continuing Marketing Education (CME) Conference, Los Angeles, CA. This event will include a full day of educational programs where you will hear from some of the industry's top experts in the field of Legal Marketing. You'll also have the opportunity for networking with other attendees & the generous sponsors throughout the day during our complimentary breakfast and lunch. Back by popular demand is our "Big Board of Prizes". Be sure to stick around after the programming for the annual CME dessert bar & cocktail reception and a chance to win.

Date: September 24, 2010
Time: 8:00 a.m. - 5:30 p.m.
Location: Sofitel - Los Angeles, 8555 Beverly Blvd., Los Angeles, CA 90048

Following are this year's topics & presenters:

Keynote:  The Passion of Leadership
Henry Givray, Chairman & CEO, SmithBucklin

Off the Record: Prominent Law Firm Leaders Open Up About Business Development and Marketing Management
Moderator: Kent Zimmermann, Esq., Partner, Zeughauser Group,
Elliot Brown, Managing Partner, Irell & Manella
Joe Calve, CMO - Morrison & Foerster
Jeannie Muzinic, Chief Marketing Officer, McDermott Will & Emery
Sandra-Seville Jones, Co-Managing Partner, Munger, Tolles & Olson

Using Client Feedback to Drive Better Client and Industry Team Initiatives
Laura Meherg, Partner, Wicker Park Group
Jennifer Gordon Skiver, Senior Business Development Manager, Allen Matkins

Making Mist and Making Rain: Coaching Attorneys to Change the Business Development Mindset
Alycia Sutor, Partner, Akina Corporation

Risk Management: What They Say About You When You’re Not There
Shari Harley, Principal, The Harley Group International

General Counsel Panel
Moderator: M. Christie Hind, Esq., Principal, Akina Corporation