News

» Niles Barton Launches New Website

» Sequel Introduces its New Brand

» Akin Gump Holiday Card Takes 2nd at ATL

» Stein Sperling Launches New Brand

» Villanova Business Summer 2011 Issue Is Out!

» The Future Fund Launches Marketing Video

» Babcock Wins National LMA "Your Honor Award"

» DSA Launches Whistlestop Tour 2011 Website

» LMA Launches Conference Mobile Website

» ProSearch Strategies Launches New Brand

Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.

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DSA's Robinson Appears on NBC’s the TODAY Show

DSA’s VP of Communications and Media Relations, Amy Robinson

November 23, 2009

Moiré client, Direct Selling Association’s (DSA) Amy Robinson, appeared on the TODAY show (view video clip) to kick off the 16th annual Holiday Toy and Gift Drive. “The Holiday Gift Drive is an amazing way to make a real difference in the lives of thousands,” said DSA’s VP of Communications and Media Relations, Amy Robinson. “Every item our member companies donate will impact the life of someone. It’s just one more illustration of the many ways direct sellers contribute to the community.”

Amy presented more than $15.7 million dollars in products and cash donated by 25 DSA member companies to help needy children and families across the US.

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Approximately 200 companies are members of the association, including many well-known brand names.

Visit their website to find out more about DSA.

Press Contact: news@moiremarketing.com

Moiré Low Down

Jeffrey Morgan to Speak at LMA Toronto's Annual Conference

Jeffrey Morgan, Moiré's Principal, will be speaking with the members of the Legal Marketing Association's Toronto Chapter at their Annual Conference on January 31, 2012. Morgan will be presenting a lively discussion on Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

To gain a competitive advantage in today’s market, law firms need a strong brand that will help them gain mindshare and attract loyal clients. To build a robust brand, firms need to take an integrated approach to marketing, both inside and outside the firm. All marketing communications should be consistent in look, feel and messaging, from your business cards to your website. Just as your marketing communications should share the same key messages, everyone at the firm from management to administrators should speak with one voice. Staff need to be trained as brand ambassadors, promoting the value the firm provides clients as much as a brochure or website does.

Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

Tuesday, January 31, 2012
2:00 - 3:00 pm
Hyatt Regency Toronto - Toronto, Canada

For more info or to register, please visit the registration site.