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Purple Papers is Moiré’s e-newsletter. Each month Moiré sends an issue of the Purple Papers to you with industry insights, target focused blogs, client highlights and more to help you stay in touch and informed.
In the latest issue of Association of Community College Trustees' (ACCT) Trustee Quarterly, ACCT throws a spotlight on the role of community colleges in the new administration’s bold education goals. Included in the issue is an interview with Dr. Jill Biden, wife of Vice President Joe Biden, in which she discusses her new role as spokesperson for a national effort to raise awareness about the Administration’s support of community colleges.
Dr. Biden has an educator for the past 28 years and teaches as an adjunct professor at Northern Virginia Community College, known as NOVA among locals. The issue also provides a recap of the American Graduation Initiative, a sweeping plan to strengthen community colleges boost the nation’s graduation rates.
The Trustee Quarterly, ACCT's award-winning magazine, is distributed to every ACCT member. This association magazine is designed and produced by Moire Marketing Partners and provides news, information on current trends, case studies and features on innovative programs in the community college arena.
Visit the ACCT website to read the lastest magazine online.
Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moiré's clients include law firms, accounting firms, financial and consulting firms, associations, educational organizations, real estate and technology firms.
Press Contact: news@moiremarketing.com
Moiré Low Down
Jeffrey Morgan, Moiré's Principal, will be speaking with the members of the Legal Marketing Association's Toronto Chapter at their Annual Conference on January 31, 2012. Morgan will be presenting a lively discussion on Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.
To gain a competitive advantage in today’s market, law firms need a strong brand that will help them gain mindshare and attract loyal clients. To build a robust brand, firms need to take an integrated approach to marketing, both inside and outside the firm. All marketing communications should be consistent in look, feel and messaging, from your business cards to your website. Just as your marketing communications should share the same key messages, everyone at the firm from management to administrators should speak with one voice. Staff need to be trained as brand ambassadors, promoting the value the firm provides clients as much as a brochure or website does.
Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.
Tuesday, January 31, 2012
2:00 - 3:00 pm
Hyatt Regency Toronto - Toronto, Canada
For more info or to register, please visit the registration site.
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