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» Niles Barton Launches New Website

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» Stein Sperling Launches New Brand

» Villanova Business Summer 2011 Issue Is Out!

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» Babcock Wins National LMA "Your Honor Award"

» DSA Launches Whistlestop Tour 2011 Website

» LMA Launches Conference Mobile Website

» ProSearch Strategies Launches New Brand

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Niles Barton Launches New Website

January 16, 2012

Moiré Marketing Partners worked with Niles, Barton & Wilmer, LLP, a full-service, mid-sized and well-established 173-year-old Baltimore law firm, to create and introduce a brand refresh, which also included the design and development of the firm’s new website.

Moiré Marketing Partners conducted a branding/realignment exercise (discovery phase), including partner interviews and a thorough, in-depth competitor analysis. The nexus of the interviews and competitor analysis created the firm’s brand realignment that speaks to “Firmly Grounded. Highly innovative”, which reflects the firm’s rich history, experience, credibility (trustworthy) and stability. The firm's new brand is prominently display on the website's homepage through the imagery and throughout the site via the messaging.

Moiré Marketing Partners is a strategic branding and marketing communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.

Press Contact: news@moiremarketing.com

Moiré Low Down

Jeffrey Morgan to Speak at LMA Toronto's Annual Conference

Jeffrey Morgan, Moiré's Principal, will be speaking with the members of the Legal Marketing Association's Toronto Chapter at their Annual Conference on January 31, 2012. Morgan will be presenting a lively discussion on Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

To gain a competitive advantage in today’s market, law firms need a strong brand that will help them gain mindshare and attract loyal clients. To build a robust brand, firms need to take an integrated approach to marketing, both inside and outside the firm. All marketing communications should be consistent in look, feel and messaging, from your business cards to your website. Just as your marketing communications should share the same key messages, everyone at the firm from management to administrators should speak with one voice. Staff need to be trained as brand ambassadors, promoting the value the firm provides clients as much as a brochure or website does.

Living Your Brand: How to use integrated branding for marketing success in‐ and outside your firm.

Tuesday, January 31, 2012
2:00 - 3:00 pm
Hyatt Regency Toronto - Toronto, Canada

For more info or to register, please visit the registration site.